Promotions & campaigns
Launch campaigns once and drive sales across every store. Target by segment, business unit, store, product, or time window. Schedule campaigns. Audit every redemption.
Real-time loyalty, unified customer identity, and targeted offers—powering repeat visits and spend across your stores.
Built for retail groups whose customers span multiple stores and brands.
Connects to the systems retailers already run
Multi-business-unit
Run distinct brands — different catalogs, different branding, different tone — under a single retail group. Customers see one card across all of them.
A single customer identity flows up through every store, every business unit, into one retail group. Operators run each brand on its own terms — its own catalog, its own promotions, its own voice — while customers carry one loyalty card that works everywhere the group does.
What's inside
Promotions that respect your business unit hierarchy. An earn engine that mirrors how you think about value. A wallet and app experience customers can actually use at the till.
Launch campaigns once and drive sales across every store. Target by segment, business unit, store, product, or time window. Schedule campaigns. Audit every redemption.
An earn-and-tier engine that respects how retailers actually think about value. Earn rules per category or product, tier progression, period-based audits, manual adjustments when you need them.
Customers carry their loyalty card in Apple Wallet or Google Wallet. The companion app adds offers, points balance, digital receipts, and push notifications when they want more.
Award points, redeem coupons, check tiers, and ingest receipts in real time at the till.
How it works
A single identity per customer. Real-time accrual. Targeted engagement. Audited redemption.
Step 01
Customers enrol via mobile app, web, or at the till. One identity across every brand the retailer runs.
Step 02
Points accrue against your earn rules in real time as transactions hit the POS. Tier progress updates with every purchase.
Step 03
Targeted coupons, campaigns, and offers reach the right segment at the right moment — by push, by email, or surfaced in the app.
Step 04
Customers redeem in store, online, or in app. Every redemption is tracked, audited, and reportable.
Mobile app & digital wallet
A wallet pass for the customers who just want their card. A companion app for the ones who want offers, balance, and receipts at a glance.
Onboarding includes full white-label theming of the app and digital pass — your logo, colours, splash screen, copy. We publish it under your name on the App Store and Google Play. Your customers download your app; they never see ours.
Don't have the app, or don't want it? You're still in. Customers can keep their loyalty card as an Apple or Google Wallet pass, or get an emailed barcode they show at the till. Coupons arrive by email. Points and rewards still work at the point of sale.
Admin
A single place to run promotions, manage segments, audit redemptions, and watch the numbers move.
Overview · Last 30 days
| Campaign | Status | Segment | Redemptions |
|---|---|---|---|
| Double points weekend | Live | All members | 4,820 |
| Silver to Gold push | Live | Silver · 60–90% to Gold | 1,128 |
| Bakery $5 off | Scheduled | Visited last 30d | — |
| Winback Q2 | Draft | Lapsed 60–180d | — |
API & integrations
A direct, real-time link with VME's IntelliStore. A documented REST API, so you can run loyalty without changing your existing POS, or extend it into ecommerce, kiosks, and apps Same surface, same auth.
Loyalty Link integrates directly with VME's IntelliStore — point earning, redemption, customer identity, and receipts flow in real time without middleware. If you already run IntelliStore, you're a configuration away from going live.
Identity lookup, points award and spend, coupon redemption, tier checks, and receipt ingestion — all exposed as documented REST endpoints with token auth. Bring your own POS, ecommerce checkout, kiosk, or back-office tool.
// Request
curl -X POST https://api.loyaltylink.io/v1/customers/LL-04293/points \
-H "Authorization: Bearer $LL_TOKEN" \
-H "Content-Type: application/json" \
-d '{
"transaction_id": "txn_8f3c2a",
"store_id": "northgate-12",
"amount": 4820,
"points": 48
}'
// Response
{
"loyalty_number": "LL-04293",
"points_awarded": 48,
"balance": 2478,
"tier": "silver",
"tier_progress": { "to_gold": 522 }
}If your POS can call an API, it can run Loyalty Link.
Pricing
A simple per-store price. Volume-friendly as you grow. Add-ons billed the same way.
One fixed price per store, per month. The more stores you run, the less you pay per store. Add-ons billed the same way.
Understand every shopper, not just your loyalty members. The whole-basket add-on ingests every transaction at the till and gives you segments, behaviour analysis, and campaign hooks for the rest of your customers — the ones you haven't enrolled yet. Use it to find your next loyalty members, win back lapsed ones, and time your promotions.
FAQ
Most retailers go live in 4–6 weeks. We handle the data import, you handle the launch comms. If you already run IntelliStore, implementation is usually closer to the faster end.
Yes. One retail group can run several brands as separate business units under one loyalty layer. Each business unit keeps its own catalog, promotions, and branding; Customers can use one loyalty identity (card) across every participating brand.
Customers get a digital loyalty pass for Apple or Google Wallet. They can also install your branded companion app — published under your name on the App Store and Google Play — for offers, points balance, digital receipts, and push notifications.
Yes. The Wallet pass works on its own. We can also email a barcode and coupons. At the till, points accrue and rewards redeem either way.
Loyalty Link is built natively against VME's IntelliStore POS. For other POS systems, our public REST API exposes everything — identity lookup, points award/spend, coupon redemption, tier checks, receipt ingestion. If your POS can call an API, it can run Loyalty Link.
Customer data stays in your tenant. We support GDPR-style erasure requests out of the box, audit every points adjustment, and never sell or share customer data with third parties.
Book a demo
A senior product lead will reach out within one business day to walk through Loyalty Link against your real footprint and your real POS.